February 2026
While we have come together to form one legal entity, Manukau Institute of Technology and Unitec, our two strong brands still represent us out in the market. Below are some guidelines about when to use our single (MIT / Unitec) brand, versus when you would see us as the combined entity.
When to use a MIT/Unitec brand only
All student-facing communications will continue to use a single brand only — either MIT or Unitec, based on the institute the student is enrolled with.
Students will receive communications that reflect:
- their enrolled institute
- that brand’s visual identity, tone, and voice
The student audiences are MIT students or Unitec students on campus — not both.
Why this matters:
- Consistency
Each institute retains its own website, campaigns, and student-facing presence. Students self-select into a brand, and our communications should reinforce that choice. - Clarity for students
Single-brand (MIT or Unitec) communication makes it clear who students are studying with and where to go for support. - Less confusion
Avoids questions like “Which brand applies to me?” or “Which campus am I enrolled at?” - Future-focused branding
While internally we need representation for the combined entity for kaimahi, building a new external-facing combined brand is not our direction and could constrain any future student-facing brand strategy.
What this applies to
This approach applies to all student communications, including:
- Applications, enrolments, finance, and policy documents (note: these documents will be MIT or Unitec branded but will include our new combined name on footnote).
- Student emails and notifications
- Open Days, Enrolment Days, Orientations, Graduations
- School, community, and recruitment events
- Graduation certificates will be MIT or Unitec branded with new combined entity name on footnote.
Unitec templates can be found on Logos and Brand Guidelines – Te Aka
When co-branding (MIT and Unitec logos) is appropriate
Co-branding is limited and intentional, and may be used for:
- Internal kaimahi communications and events
- Specific situations where both institutes are deliberately presenting together
- Legal purposes: Financial and Procurement documents for external stakeholders (not students), People and Culture documents.
- Joint industry or stakeholder engagement
- Case-by-case only. Contact Marketing for guidance.
Co-branded templates in progress:
- Letterhead
- PowerPoint
- Memo
- Uniform guidance – under review
- Business card guidance – under review
- Teams backgrounds (for kaimahi who work across the combined entity, a co-branded lockup will be used for Teams background. Please send your request to: marketing@unitec.ac.nz
- Email signatures (for kaimahi who work across the combined entity, a co-branded lockup will be used for email signatures. Please send your request to: marketing@unitec.ac.nz
Do not create co-branded documents independently.
Please contact Marketing for guidance:
marketing@unitec.ac.nz