Recently, Peseta Sam Lotu-Iiga announced the launch of our co-branding with Te Pukenga and a new suite of co-branded resources.
Along with these staff resources, you’ll see our Semester 2 advertising campaign includes the Unitec and Te Pūkenga logos side-by-side. Sharing the two logos together will help to increase awareness and understanding among our wider Unitec whānau of the new national organisation.
Here’s a reminder of the timeline of the brand transition.
One of the Teams backgrounds available in the asset bank
In some areas, such as our all-staff emails and newsletter, we’ve taken this opportunity to refresh the look of our templates, and soon we’ll launch an updated look for the Nest – more to come on this.
The co-branded resources are for all staff to use, but if you have any questions around when or how to use them, please use the Co-branding query form, and our Marketing team will advise of the best option.
Co-branded resources for staff use
You can start using the below resources in your work with stakeholders such as students, community groups and iwi.
The resources you’ll find on the Nest (under Services > Marketing) are:
- Co-branded letterhead
- PowerPoint template
- Virtual meeting backgrounds (MS Teams and Zoom)
- Email signature for ALL staff – please update this as soon as you can
- Email signature update instructions
- The logo ‘lock-up’: The Unitec and Te Pūkenga logos side-by-side
- Unitec branding guidelines (how to use logos and templates)
We also have four physical Te Pūkenga banners and two teardrop flags to use alongside our Unitec brand display at events (you can view and book the banners using the online form).
There are also updated questions and answers (FAQ) on our website in the Te Pūkenga background information page.
How to decide when to use co-branding
There will be many opportunities to introduce co-branding in our work. In some situations, it will be easy to replace our Unitec logo with co-branding. However, it won’t always be practical to do so. For example, a logo on an online document is generally easy to change, whereas large campus signage is not. We’ll take a considered approach to decision-making, given we will fully transition to Te Pūkenga branding in 2023.
Please use the Co-branding query form if you identify an opportunity to use co-branding, and we’ll get back to you within a week.