The Marketing team’s Semester 2 campaign was launched in market on 11 June and will run through until 3 August. The key objective is to drive applicants, with a focus on prospective students who are looking at a career change or to upskill.
The campaign builds upon the idea of Unitec being a place where you can ‘think’ and ‘do’ – where you can gain classroom knowledge, couple it with practical experience and become a highly skilled, work ready graduate.
The campaign highlights key priority areas for the Semester 2 intake – Trades, Engineering, Nursing, Early Childhood Education, Business and Computing – with a remarketing layer which ensures all other areas of Unitec are also promoted.
The campaign is digitally driven and highly targeted online, but you’ll see street posters in West Auckland and in the CBD, and may hear our ads on the radio too. We also have partnered with some key publications as a way to communicate with our target audiences for Semester 2 and build brand credibility.
Check out the latest stories and publications here:
For more detailed information on the campaign objectives, marketing mix and creative executions, take a look at this Semester 2 – 2018 Campaign presentation.