Our kaimahi and ākonga star in our latest TikTok advertising campaign!
This is the second time we have put together TikTok adverts after a hugely successful round of videos last year.
These ads are aimed at 14-20 year old’s and are a fun way to give rangatahi some ideas about the huge range of courses that are available, it plants the seed of some possibilities for the future. It’s not a “hard sell” but a fun informative way to engage with the youth market.
To give you an idea of their success, for our TikTok campaign in June and July last year we had:
4.4 million impressions
14,000 clicks to our website
21,000 engagements: likes, shares, comments, clicks
Before we launched TikTok ads: 36 followers
Now: 1,283 followers
Before TikTok ads: 89 likes
Now: 29,800 likes
Check them out here with Oscar winning performances from some of our kaimahi: https://www.tiktok.com/@unitecnz
A huge thanks to everyone who worked with us to help make these TikTok videos.
View the whole range of videos on Unitec’s TikTok channel
